Sarbjit Kaur

Founder

Sarbjit Kaur is an award-winning communications professional with a background in journalism, government and PR. She ran her own consulting firm, Kaur Communications and was also a Senior Associate at Toronto-based Argyle PR for almost a decade, before launching KPW Comms. 

 

Prior to starting her consulting career, she served in senior communications roles in the Office of the Minister and in the Ontario Public Service at four Ontario Ministries: Transportation, Small Business & Entrepreneurship, Consumer Services, and Government Services. She also served as Acting Director of Communications & Corporate Secretary of Ontario Creates.

 

Sarbjit works with clients from diverse sectors. Notable projects include: Lead consultant, City of Mississauga 10 Year Master Communications Plan, winner of IABC Gold Quill award (the highest honour for communications professionals); Ripley’s Aquarium of Toronto launch, CPRS National Gold Award and the IABC-Toronto Ovation Award and; WSPA Collars Not Cruelty campaign, winner of IABC Toronto Ovation Award of Merit in Social Responsibility; Beauty Gives Back, Beating the Cancer Blues, winner of CPRS Bronze Award.

 

Sarbjit currently sits on the Board of Park People and has served previously on numerous other committees and advisory boards. Commentator on Global Toronto's Morning Show, CTV, CP24, Talk 1010 and others.

 

Naomi Parness

Founder

Naomi Parness is an award-winning storyteller, content creator, communications specialist and journalist. 

 

A reporter with over 20 years experience she spent almost a decade at CTV News Toronto. During her time at CTV she held many roles such as City Hall Bureau Reporter, Education Specialist, and general assignment reporter. She was involved in many in-depth investigations and broke numerous stories.

She covered elections for CTV News at the federal, provincial, and municipal levels.  She was also live on the ground for many historic and breaking news stories including the G20.

 

Prior to CTV, Naomi was an anchor and reporter at CHEX TV in Peterborough and a reporter at CTV Two Barrie (then called A-Channel News). While at CTV Two Barrie -- she traveled to Poland to cover the March of The Living. She wrote, reported and helped produce a 5-part series about the Nazi death camps. It won the 2006 Edward R. Murrow Award for Best Documentary and the National and Regional RTNDA Dave Rogers Award for Best News Feature.

 

Naomi also spent two summers working in New York City at CBS News and NY1, where she worked on a nightly show about 9/11.

 

In 2016, Naomi left news but continued her passion for storytelling. She spent 3 years at UJA Federation of Greater Toronto, a Toronto not for profit organization, as the Director of Digital Content and Storytelling. In 2019, she became a Principal and Founder at KPW Communications. Her main practice area is content creation and digital storytelling for a variety of public and private sector clients and several charities.

 

Naomi is an active volunteer in her community and has sat on the Holocaust Education Week committee for over two decades.

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Karman Wong

Founder

Karman Wong has more than 20 years of experience as a communications professional, with the unique perspective of being on both sides of the camera.

 

Prior to launching KPW, Karman worked as a reporter and anchor for Toronto's 24-hour news channel - CP24 and filed reports for a number of Bell Media properties, including BNN and CTV News Channel. For a decade she provided live, in-depth coverage on a range of stories - from federal, provincial, and municipal elections to crime, current affairs, entertainment and breaking news.

 

Previously, Karman spent over ten years as a communication advisor to the Premier of Ontario, several cabinet ministers and candidates for political office.  She served as the Premier’s Director of Issues Management and Legislative Affairs, responsible for managing the government response and guiding the government through contentious matters.  In this role, Karman also oversaw the legislative agenda for government and prepared the Premier and senior government members for Question Period.  

 

For several years prior to this role, Karman handled complex public policy issues as a spokesperson and Press Secretary to the Premier of Ontario.  Karman has been responsible for the media performance of many high profile individuals in her career as a political communications professional and advisor.

 

With extensive connections across the North American media landscape and a deep understanding of media relations, Karman works with a variety of public and private sector clients on general PR, crisis communications, media training and media strategy.

 

Tamara Cherry

Senior Associate

Tamara Cherry is an expert storyteller, strategic thinker and award-winning print, digital and broadcast journalist who led coverage of some of Canada’s biggest news stories for nearly 15 years.

The bulk of her reporting career was spent in North America’s fourth-largest news market as the Crime Specialist for CTV News Toronto. Her stories were frequently broadcast on stations across the country.

Before joining CTV, Tamara reported on crime for the Toronto Sun and Toronto Star newspapers. She started her career covering a broad range of issues at the Regina Leader-Post and Calgary Herald.

From her exposés about human trafficking, Tamara became the first civilian recipient of the Peel Regional Police Chief’s Certificate. She is also the author of All the Bumpy Pebbles, a novel that seeks to educate about the domestic sex trafficking of women and girls. She has donated countless hours educating the public about this pervasive crime.

In 2019, Tamara received a prestigious Best Local Reporter nomination at the Canadian Screen Awards. Later that year, she left her journalism career to launch an that supports victims and survivors of traumatic events. 

Tamara remains a trusted voice in Canadian media as both a regular commentator on Newstalk 1010 radio in Toronto, and a go-to expert across several major news outlets on stories involving police, trauma, and communications issues.

Tamara specializes in communications strategy, media relations and writing.

Integrity, compassion and professionalism have earned Tamara respect across the justice sector and among her journalism peers. She proudly serves clients across North America from her home in Regina, Saskatchewan.

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Melissa Zanette

Senior Associate

Melissa Zanette is an award-winning corporate affairs professional with strong expertise in strategy, government relations, stakeholder relations, issues management and PR. For the last six years she has run the Mayor’s Office in Greater Sudbury as Chief of Staff and worked as a Senior Account Manager, Public Affairs at Edelman Canada prior to this role. 

 

In a career spanning over 15 years, she has served in senior communications roles in the Office of the Minister at five Ontario Ministries: Seniors, Consumer Services, Tourism, Revenue & Agriculture, Food & Rural Affairs. She also served as stakeholder relations advisor at the Technical Standards and Safety Authority after the Sunrise Propane explosion, assisting in managing their relationship with the Ontario Government.

 

Melissa has in-depth expertise in the infrastructure and the natural resources sectors. She has also worked for two levels of government and with all three. She has relationships across all party lines and thrives to gain more knowledge daily about politics, government and community issues across the Country.

 

Melissa is the recipient of two CPRS Toronto ACE Awards for her work with a junior mining company.  She  lives in Sudbury, Ontario and will bring a uniquely northern lense to her work.